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Featured Project
During Commute Solutions Month in August 2008,
the Houston-Galveston Area Council teamed with Gilbreath
Communications, Inc. and Vollmer Public Relations to
initiate the “My Solution Is…” commute
alternative pledge.
The pledge drive serves as a public outreach effort
to encourage and remind commuters about ways to cut
transportation costs and environmental pollution. Research
showed that if commuters tried a commute alternative
once, they were more likely to make it part of their
routine.
Houston area commuters pledged online to try a commute
alternative during the month. For each commute solution
pledged, the commuters’ names were entered in
a grand prize drawing for a $1,000 gas card courtesy
of the East Harris County Manufacturers Association.
Commuters also received coupons for complimentary Jamba
Juice smoothies and discounts on Houston Dynamo tickets.
For every pledge made, the East Harris County Manufacturers
Association also donated $1 to fund clean air and commute
solutions education and awareness programs in the Gulf
Coast region. By month’s end, H-GAC tallied roughly
1,500 pledges and still growing.
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